Maybelline BabyLips campaign
This digital campaign launched the new high-end lip balm by encouraging women to protest again ordinary lip balm, and also provided an outlet to protest against any other issues they wanted to give voice to.
- 2010
- Digital Campaign
- Maybelline New York
BabyLips Lip Syncing Contest
To bring more personality and confidence to the stage we created a BabyLips YouTube channel where people could upload their best lip syncing video for a chance to perform live at Britain's Idol.
- 2010
- YouTube Contest
- Maybelline New York
Get Lippy App
This app was designed to say the tough stuff for you.
- 2010
- Lippy App
- Maybelline New York